Liechtensteinische Landesbank (Vaduz)
| 01/2024 – | Senior Digital Analyst |
Webrepublic AG (Zürich)
| 11/2022 – 12/2023 | Principal Consultant Digital Analytics |
| 05/2020 – 10/2022 | Co-Head of Digital Analytics |
| 06/2019 – 05/2020 | Team Manager Digital Analytics |
- Growth of digital analytics team from six to twelve consultants and data scientists, revenue from CHF 800’000 to 1’500’000 and profit margin from 12.5% to 29.5%
- Annual budget and team planning in regard to P&L and consultant growth and career paths
- Definition and implementation of strategic alignment of the team in terms of internal collaboration and external market positioning
- Strategic and operational planning, supervision, and implementation of global and complex digital analytics projects (Google Analytics 360, Google Tag Manager 360, Google Marketing Platform, Tealium)
- Client’s stakeholder and expectations management through alignment and prioritization of immediate needs (short-term), tactical solutions (mid-term) and overarching strategies (long-term) through use case-based roadmaps
- Collaboration with external web developers in agile working methods for further development of web platforms
- Design and implementation of central data systems regarding aggregation of marketing and non-marketing data sets
- Design and implementation of systems for data visualization and analysis based on Google BigQuery and DataStudio
- In-depth analysis of marketing and website performance and formulation of recommendations
- Internal and external training on digital analytics
- Managed and consulted clients (in order of recency): Vorwerk, Lindt & Sprüngli, Die Post, Migros, Ricola, UPC/Sunrise, Axpo, Mammut, Oris
Samigo GmbH (Zürich)
| 08/2018 – 10/2018 | Strategy Consultant |
- Lead in forecasting/budgeting for the acquisition of two gastronomy and event businesses (Samigo, Les Halles)
- Automation of internal processes (quotes, order processing)
- Five-year planning and implementation of controlling infrastructure for operations
Webrepublic AG (Zürich)
| 05/2016 – 07/2018 | Digital Analytics Consultant |
- Digital analytics and operations strategy: Definition and conception of vision, goals, opportunities and KPIs to maximize the business benefits of digital analytics initiatives
- Analytics setup and implementation: Conception, project-management, and implementation of Google Analytics/Tag Manager setups, including briefing of client-side developers
- Custom reporting: Setup of (semi-) automated reporting dashboards (Tableau / Google Sheets) to visualize performance and drive data-based decisions of client’s stakeholder
- Statistical analysis of audiences, on-site user behavior and e-commerce performance
- Planning, realization, and evaluation of A/B-testing setups (Optimizely)
- Internal education of new hires on Google Analytics/Tag Manager
Unleash 12 AG (Zürich)
| 12/2015 – 04/2016 | Head of Operations |
| 09/2015 – 11/2015 | Business-Operations Analyst |
- Evaluation of digital marketing campaigns (web and e-commerce performance)
- Implementation and optimization of e-commerce processes (payment methods, logistics and customer care)
- Periodic and ad hoc analyses of the operational business (cost driver structure break-down, profit and loss forecasts, quarterly and yearly reporting)
- Profitability assessments for planned campaigns based on benchmarks
- Sales performance monitoring through a self-implemented tracking-tool
- Planning and implementation of a business intelligence database through aggregation of data from social-media channels, Google Analytics, and sales volume
- Setup, enhancement, and use of dashboard for regular evaluations of digital marketing campaigns and business results
IBM Switzerland Ltd. (Zürich)
| 08/2012 – 08/2015 | Work Student |
- Preparation of and active participation in weekly reviews of the business unit manager on resource management, signings performance and business results
- Project Management lead within R&CM lift and shift project
- Process realignment and management system setup in the context of internal transformation
- Preparation of extensive management reviews based on KPI analysis and business outcome measures
- Control, analysis, and consolidation of weekly and monthly financial data
- Analysis of large datasets on signings performance and resource utilization, including analysis and summarized reporting of the results
- Implementation of new and enhancement of existing processes in the weekly reporting structure, including technical improvement of data extraction and analysis processes
- Overhaul of the database system for documentation including coordination, planning and implementation of the new system
- Team lead of work students