Please find my projects delivered to various clients below, including a short description. For more details, please see the dedicated project page.
Lindt & Sprüngli (Webrepublic)
- Global e-shop measurement concept
- Client/server-side GTM setup
- Multi-channel data architecture and ETL concept
- In-depth shop behavior analysis
Migros-Gruppe: Jobs (Webrepublic)
- Multi-domain measurement concept (migros-gruppe.jobs, umantis.com)
- Client-side GTM setup
- Multi-channel data architecture and ETL concept
- User-data unification concept (web analytics, recruitment system)
Miele (Webrepublic)
- Advanced analytics workshop and use case definition
- Concept for pre-purchase ecommerce steps valuation, based on user journey probabilities
Vorwerk (Webrepublic)
- Global eShop measurement concept
- Client-side GTM setup
- Concept and implementation of user group valuation, based on purchase probability
- Activation of user groups in Google Campaign Manager/DV360
Ricola (Webrepublic)
- Global measurement concept
- Client-side GTM setup
- In-depth website behavior analysis
Login.org (Webrepublic)
- Multi-domain measurement concept (login.org, umantis.com)
- Client-side GTM setup
- Multi-channel data architecture and ETL concept
Quitt.ch (DC Consulting)
- Measurement concept
- Client-side GTM setup
- Implementation of first party data activation